WELCOME TO SALES SCHOOL

We’re thrilled to have you here in Nashville. This marks the start of what promises to be an exciting, challenging, and truly rewarding summer. We have a lot to cover this week, and it’s going to set the tone for your experience ahead.

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Right now, you’re probably feeling a mix of excitement and nerves—and that’s completely normal. Everyone feels that way at the beginning. This week is designed to prepare you fully for the summer ahead. It will mirror many of the emotions and challenges you’ll face in the field, helping you build confidence and resilience.

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When you were selected for the program, we asked you to commit to four key principles for a successful summer:

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1. Work hard and smart

2. Study and learn your materials

3. Be teachable and open to new ideas

4. Stay disciplined and on schedule

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You’ll need to put all of those into action this week. There’s a lot to learn, and it will take effort and focus. Be open—this may be new territory, but you’re not alone. Listen closely to your sales managers; their advice is based on real experience, and it will absolutely help you succeed.

Vasil Chakardakov

Senior District Sales Leader

Emil Tsvetkov

Senior District Sales Leader

SALES SCHOOL DAILY SCHEDULE

SUNDAY 08th JUNE​

IMPORTANT REMINDER

1- Please kindly make sure to BRING ALL THE IMPORTANT DOCUMENTS and forms with you:

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• Passport

• DS-2019 form

• Cash: $100 for Sales School housing + business cards

• Filled-out Social Security Application (at office)

• Filled-out 8233 Tax Form (at office)​​​​

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PRACTICE FOCUS: Approach - Real world objections, High rejection 

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07:59AM-  ALL - Rise and Shine- Breakfast at Hotel

08:00AM- ALL- Collect groceries order & store in each room. Prepare Sandwiches for today's lunch.

10:30AM- ALL- Meet in the Headquarters Lobby for a Company Tour. Then, meet in the Emil Tsvetkov's office (2nd Floor) for:

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**Contact Madara Brauere by text- she stays at the DOUBLETREE HOTEL right in front of the company- she will come and open the door**

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• Collecting cash and paperwork

• Collecting your summer Business Cards

• Bookbag pickup and management (E-SIM/Data for tablets, Sales rabbit setup, E-Demo Goal Card)

11:30AM- ALL- Return to RESIDENCE INN- short training session

Focus on Approach I + Approach II

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06:00PM- ALL- Meet by Summer Orgs in your Practice Zone- Fireside Chat

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07:15PM- ALL- Back to the Hotel and have dinner by Room- Prepare lunch for tomorrow- Bed Time (20:00)

MONDAY 09th JUNE

06:59AM- ALL- ​Rise and Shine- Breakfast at Hotel

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07:45AM- Run to the company car par and Practice your Approach 1-3 + Pre-Approach 

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09:10AM- ALL- SW CONSULTING TRAINING LAB- Grab a sit and get excited for the start of the 2025 Sales School

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09:15AM- ALL- ​Greet your MC- Madara Brauere! Sales School starts

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12:35PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone

                                Lunch- Summer OLs to communicate the afternoon practice plan.

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PRACTICE FOCUS: Advantage Sales talk- Approach 1, 2, 3 + pre approach ​​

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01:00PM- ALL- Pair Up Demo

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02:00PM- ALL- Pair Up Demo

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03:00PM- ALL- Pair Up Demo

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04:00PM- ALL- Pair Up Demo

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05:00PM- ALL- Pair Up Demo

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06:00PM- ALL- Pair Up Demo

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07:00PM- ALL- SW CONSULTING TRAINING LAB- EVENING SESSION

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08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat​

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09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)

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TUESDAY 10th JUNE

PURPOSE & VALUES

At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:

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1. It’s not important to be right. What’s important is to be for what’s right.

2. Always build up the people above you to those around you, and below you. This builds unity and trust, and teaches them to do the same.

3. Be appreciative of your opportunities, and happy for the successes of those around you. 

4. There’s no limit to what you can accomplish if you don’t care who gets the credit.

5. Before speaking, ask yourself: “Will this help us build a great company?”

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PRACTICE FOCUS: Intro, Demo, Summary, Price Build-up ​​

13:00-14:00 intro till buying atmosphere

14:00-15:00 intro till demo

15:00-16:00 demo

16:00-17:00 summary

17:00-18:00 price build up

18:00-19:00 full thing

20:00-20:30 connecting w/ the kids

20:30 fireside

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06:59AM- ALL- ​Rise and Shine- Breakfast at Hotel

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07:45AM- ALL- Departure for Sales School- LET"S RUN THAT HILL!!!

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08:25AM- ALL- SW CONSULTING TRAINING LAB- GENERAL SESSION- Grab a sit and review your notes from the day before.

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08:30AM- ALL- ​Greet your MC- Madara Brauere! Second day of Sales School starts!

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12:05PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone

                                Lunch- Summer OLs to communicate the afternoon practice plan.

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​DAY 2 PRACTICE

01:00-02:00: intro till Buying Atmosphere

02:00-03:00: Intro till Demo

03:00-04:00: Demo

04:00-05:00: Summary

05:00-06:00: Price Build Up

06:00-07:00: Full Thing

08:00-08:30: Connecting with Kids

08:30: Fireside Chat

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01:00PM- ALL- Pair Up Demo

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02:00PM- ALL- Pair Up Demo

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03:0PM- ALL- Pair Up Demo

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04:00PM- ALL- Pair Up Demo

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05:00PM- ALL- Pair Up Demo

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06:00PM- ALL- Pair Up Demo

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07:00PM- ALL- SW CONSULTING TRAINING LAB-- EVENING SESSION

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08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat​

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09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)

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WEDNESDAY 11th JUNE

PURPOSE & VALUES

At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:

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6. Doing well for now causes you to have a good year, but doing well consistently over a long period of time causes you to have a great life.

7.  It takes many people to build a great company: we are part of a team.

8. We are in a business where the better we help our people succeed, the more WE will succeed.

9. Real success is doing your personal best.

10. There are two kinds of people in this world: one looks for an excuse...the other makes a way.

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PRACTICE FOCUS: Close to Referrals and Pre-Approach​​

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06:59AM- ALL- ​Rise and Shine- Breakfast at Hotel

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07:45AM- ALL- Departure for Sales School- LET"S RUN THAT HILL!!!

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08:25AM- ALL- SW CONSULTING TRAINING LAB- GENERAL SESSION- Grab a sit and review your notes from the day before.

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08:30AM- ALL- ​Greet your MC- Madara Brauere! THIRD day of Sales School starts!

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12:45PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone

                                Lunch- Summer OLs to communicate the afternoon practice plan.

PRACTICE FOCUS: SMILE all the time. Need to have sour face muscles tonight

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01:30 - 02:30 Close only with iPad

02:30 - 03:30 Cash collection in TRAINING MODE

03:30-04:30 - Solidification

04:30-05:30  FB PR

05:30-06:30 - Referrals

06:30 - 07:00 -Pre approach

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01:00PM- ALL- Pair Up Demo

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02:00PM- ALL- Pair Up Demo

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03:00PM- ALL- Pair Up Demo

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04:00PM- ALL- Pair Up Demo

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05:00PM- ALL- Pair Up Demo

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07:00PM- ALL- SW CONSULTING TRAINING LAB- EVENING SESSION

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08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat​

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09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)​