WELCOME TO NASHVILLE
COMPANY HEADQUARTER & SALES SCHOOL ACCOMMODATION
COMPANY HEADQUARTER
SOUTHWESTERN ADVANTAGE
ADDRESS:
2451 Atrium Way, Nashville, TN 37214, United States
PHONE:
ACCOMMODATION
RESIDENCE INN NASHVILLE
ADDRESS:
2300 Elm Hill Pike, Nashville, TN 37214, United States
PHONE:
SALES SCHOOL
SONESTA NASHVILLE AIRPORT
ADDRESS:
600 Marriott Drive, Nashville, TN 37214, United States
PHONE:
IMPORTANT INFORMATION TO KNOW WHEN YOU ARRIVE
WHAT IF MY FLIGHT IS LATE AND I ARRIVE LATE?
This happens often—maybe because of long lines at passport control or bad weather. Don’t worry. Just connect to any free airport Wi-Fi and send a message to your Sales Leader using your favorite app (Messenger, WhatsApp, Instagram, etc.).
Also, please email Matt Menis at mmenis@southwestern.com.
WHAT IF I DON’T SEE ANYONE AT THE AIRPORT?
We will try our best to be there to welcome you. But if your flight is delayed or you don’t see anyone at the Nashville airport, don’t worry. Just connect to any free airport Wi-Fi and send a message to your Sales Leader using your favorite app (Messenger, WhatsApp, Instagram, etc.).
AIRPORT SHUTTLE
The Residence Inn hotel also has a free 24/7 shuttle. First, wait a bit—we might just be on our way. If no one shows up, call +1 615-889-8600 and ask for the airport shuttle. Follow the signs that say “AIRPORT SHUTTLE”.
WHAT IF MY LUGGAGE DOESN’T ARRIVE?
Sometimes bags are delayed. Don’t panic—your bag will likely come the next day.
Go to the airline’s office near the baggage area and tell them. They’ll ask for your details and where to send the bag. Give them Southwestern’s address (2451 Atrium Way, Nashville TN 37214) and phone number (+1 615 391 2500).
WELCOME TO SALES SCHOOL
We’re thrilled to have you here in Nashville. This marks the start of what promises to be an exciting, challenging, and truly rewarding summer. We have a lot to cover this week, and it’s going to set the tone for your experience ahead.
Right now, you’re probably feeling a mix of excitement and nerves—and that’s completely normal. Everyone feels that way at the beginning. This week is designed to prepare you fully for the summer ahead. It will mirror many of the emotions and challenges you’ll face in the field, helping you build confidence and resilience.
When you were selected for the program, we asked you to commit to four key principles for a successful summer:
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Work hard and smart
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Study and learn your materials
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Be teachable and open to new ideas
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Stay disciplined and on schedule
You’ll need to put all of those into action this week. There’s a lot to learn, and it will take effort and focus. Be open—this may be new territory, but you’re not alone. Listen closely to your sales managers; their advice is based on real experience, and it will absolutely help you succeed.
Vasil Chakardakov
Senior District Sales Leader
Emil Tsvetkov
Senior District Sales Leader
SALES SCHOOL DAILY SCHEDULE
FRIDAY 29th MAY
IMPORTANT REMINDER
1- Please kindly make sure to BRING ALL THE IMPORTANT DOCUMENTS and forms with you:
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Passport
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DS-2019 form
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Cash: $100 for Sales School housing + $20 for business cards
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Filled-out Social Security Application (given upon arrival)
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Filled-out 8233 Tax Form (given upon arrival)
2- Please REMEMBER TO DRESS PROFESSIONALLY, AS IT IS PHOTO ID DAY. Your appearance will be part of your official identification, so make sure you present yourself in a neat and polished manner. Thank you!
PRACTICE FOCUS: Approach - Real world objections, High rejection
07:59AM- ALL - Rise and Shine- Breakfast at Hotel
08:00AM- ALL- Collect groceries order (by summer orgs) & store in each room. Prepare Sandwiches for today's lunch.
10:30AM- WOLVES+ US Stragglers- Meet in the Headquarters Lobby for a Company Tour. Then, meet in the Penuel Room for:
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Collecting cash and paperwork
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Collecting your summer Business Cards
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Registration
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Go to your training area- Bookbag pickup and management (E-SIM/Data for tablets, Sales rabbit setup, E-Demo Goal Card)
10:30AM- GLADIATORS- Your student leader will take you to your practice area for a short training session.
11:00AM- GLADIATORS- Meet in the Headquarters Lobby for a Company Tour. Then, meet in the Penuel Room for:
-
Collecting cash and paperwork
-
Collecting your summer Business Cards
-
Registration
-
Go to your training area- Bookbag pickup and management (E-SIM/Data for tablets, Sales rabbit setup, E-Demo Goal Card)
11:00AM- WOLVES+ US- Your student leader will take you to your practice area for a short training session.
12:00PM- ALL- Meet by Summer Orgs in your Practice Zone to grab Lunch and move forward with a short training session
01:30PM- WOLVES + US- Meet in the company lobby- load buses to SONESTA
01:45PM- GLADIATORS- Meet in the company lobby- load buses to SONESTA
02:00PM- ALL- Take ID pictures in the CHATTANOOGA MEETING ROOM
03:00PM- ALL- Meet by Summer Orgs in your Practice Zone at SONESTA- short training session
04:15PM- SMs only- Welcome Meeting- CUMBERLAND BALLROOM
06:00PM- ALL- Meet by Summer Orgs in your Practice Zone- Fireside Chat
06:45PM- GLADIATORS- Load Buses- Back to the Residence Inn
07:00PM- WOLVES + US- Load Buses- Back to the Residence Inn
07:15PM- ALL- Back to the Hotel and have dinner by Room- Prepare lunch for tomorrow- Bed Time (20:00)
MAP SONESTA
SATURDAY 30th MAY
IMPORTANT NOTE
Welcome to your first official day of Sales School!
We’re excited to begin this journey with you and to join the weekly sales training alongside other international students in the Southwestern Advantage – EUROPE 1 group.
Please note that Sales School will take place at a different location (details below), just a short drive from the company headquarters. Transportation will be provided each morning and evening by minivans.
This training will include over 500 participants, so it's very important to stay focused, follow the schedule closely, and be on time at all key points—whether it’s transportation, the main Sales School sessions, or your practice zone.
PRACTICE FOCUS: Approach 1-3 + Pre-Approach
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
07:45AM- GLADIATORS- Meet at the front of the Residence Inn- load buses to SONESTA
08:00AM- LIONS + CZ- Meet at the front of the Residence Inn- load buses to SONESTA
US- self-drive
08:25AM- ALL- CUMBERLAND BALLROOM- GENERAL SESSION- Grab a sit and get excited for the start of the 2025 Sales School
08:30AM- ALL- Greet your MC- Danny Gamboa! Sales School starts
09:15AM- SMs only- All Student Leaders are dismissed to join the Managers Meeting (room CAPITOL)
12:05PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone
Lunch- Summer OLs to communicate the afternoon practice plan.
12:30PM- GLADIATORS- Load Buses- Back to Atrium Way
12:45PM-
OLs- Meet with your DSMs at the dedicated meeting point
12:30PM- ALL- Pair Up Demo
01:30PM- ALL- Pair Up Demo
02:30PM- ALL- Pair Up Demo
03:30PM- ALL- Pair Up Demo
04:30PM- ALL- Pair Up Demo
05:30PM- ALL- Pair Up Demo
06:0PM- ALL- Pair Up Demo
07:00PM- ALL- CUMBERLAND BALLROOM- EVENING SESSION
08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat
08:45PM- LIONS + CZ- Load Buses- Back to the Residence Inn
US- self-drive
08:55PM- GLADIATORS BG- Load Buses- Back to the Residence Inn
09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)
SUNDAY 31st MAY
PURPOSE & VALUES
At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:
1. It’s not important to be right. What’s important is to be for what’s right.
2. Always build up the people above you to those around you, and below you. This builds unity and trust, and teaches them to do the same.
3. Be appreciative of your opportunities, and happy for the successes of those around you.
4. There’s no limit to what you can accomplish if you don’t care who gets the credit.
5. Before speaking, ask yourself: “Will this help us build a great company?”
PRACTICE FOCUS: Intro, Demo, Summary, Price Build-up
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
07:45AM- ALL- Departure for Sales School- LET"S RUN THAT HILL!!!
08:25AM- ALL- CUMBERLAND BALLROOM- GENERAL SESSION- Grab a sit and review your notes from the day before.
08:30AM- ALL- Greet your MC- Danny Gamboa! Second day of Sales School starts!
09:05AM- SMs only- All Student Leaders are dismissed to join the Managers Meeting (room CAPITOL)
12:05PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone
Lunch- Summer OLs to communicate the afternoon practice plan.
12:30PM- OLs- Meet with your DSMs at the dedicated meeting point
12:30PM- ALL- Pair Up Demo
01:30PM- ALL- Pair Up Demo
02:30PM- ALL- Pair Up Demo
03:30PM- ALL- Pair Up Demo
04:30PM- ALL- Pair Up Demo
05:30PM- ALL- Pair Up Demo
06:0PM- ALL- Pair Up Demo
07:00PM- ALL- CUMBERLAND BALLROOM- EVENING SESSION
08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat
08:30PM- GLADIATORS BG- Load Buses- Back to the Residence Inn
08:45PM- LIONS + CZ- Load Buses- Back to the Residence Inn
US- self-drive
09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)
MONDAY 1st JUNE
PURPOSE & VALUES
At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:
6. Doing well for now causes you to have a good year, but doing well consistently over a long period of time causes you to have a great life.
7. It takes many people to build a great company: we are part of a team.
8. We are in a business where the better we help our people succeed, the more WE will succeed.
9. Real success is doing your personal best.
10. There are two kinds of people in this world: one looks for an excuse...the other makes a way.
PRACTICE FOCUS: Close to Referrals and Pre-Approach
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
07:45AM- GLADIATORS BG- Meet at the front of the Residence Inn- load buses to SONESTA
08:00AM- LIONS + CZ- Meet at the front of the Residence Inn- load buses to SONESTA
US- self-drive
08:25AM- ALL- CUMBERLAND BALLROOM- GENERAL SESSION- Grab a sit and review your notes from the day before.
08:30AM- ALL- Greet your MC- Danny Gamboa! Second day of Sales School starts!
09:20AM- SMs only- All Student Leaders are dismissed to join the Managers Meeting (room CAPITOL)
09:55AM- ALL- Special Address from Senator Marsha Blackburn- Southwestern Advantage Alumni
12:45PM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone
Lunch- Summer OLs to communicate the afternoon practice plan.
01:00PM- OLs- Meet with your DSMs at the dedicated meeting point
01:00PM- ALL- Pair Up Demo
02:00PM- ALL- Pair Up Demo
03:00PM- ALL- Pair Up Demo
04:00PM- ALL- Pair Up Demo
04:45PM- PC Dinner Winners- Drive back to the Hotel (MM) and get ready
05:00PM- ALL- Pair Up Demo
05:30PM- PC Dinner- The Nashville Tap House (SONESTA)
06:00PM- ALL- GEC orientation- COMPULSORY- CUMBERLAND BALLROOM
07:00PM- ALL- CUMBERLAND BALLROOM- EVENING SESSION
08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chat
08:45PM- LIONS + CZ- Load Buses- Back to the Residence Inn
US- self-drive
08:55PM-GLADIATORS BG- Load Buses- Back to the Residence Inn
09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)
TUESDAY 2nd JUNE
PURPOSE & VALUES
At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:
11. Successful people form the habit of doing the things that failures don’t like to do.
12. Work and act with integrity in everything you do.
13. Wrong philosophy: We work hard for three months so we can party for nine. Right philosophy: Be a star 12 months out of the year.
14. Be accountable: “If it is meant to be, it is up to me.”
15. If we think we can, we can; if we think we can’t, we won’t.
PRACTICE FOCUS: Kids book Sales Talk
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
07:45AM- LIONS + CZ- Meet at the front of the Residence Inn- load buses to SONESTA
US- self-drive
08:00AM- GLADIATORS BG- Meet at the front of the Residence Inn- load buses to SONESTA
08:25AM- ALL- CUMBERLAND BALLROOM- GENERAL SESSION- Grab a sit and review your notes from the day before.
08:30AM- ALL- Greet your MC- Danny Gamboa! Second day of Sales School starts!
11:05AM- OLs only- All Student Leaders are dismissed to join the Managers Meeting (room CAPITOL)
11:20AM- SMs- All Student Leaders are dismissed to join the Managers Meeting (room CAPITOL)
11:50AM- ALL- End of Sales School Morning Session- Meet your summer org at your dedicated training zone
Lunch- Summer OLs to communicate the afternoon practice plan.
12:30PM- OLs- Meet with your DSMs at the dedicated meeting point
12:30PM- ALL- Pair Up Demo
01:00PM- FYD- Social Security Appointments- CUMBERLAND BALLROOM
01:30PM- ALL- Pair Up Demo
02:30PM- ALL- Pair Up Demo
03:30PM- ALL- Pair Up Demo
04:30PM- ALL- Pair Up Demo
05:30PM- ALL- Pair Up Demo
07:00PM- ALL- CUMBERLAND BALLROOM- KEYNOTE SPEECH- Dave Brown
08:00PM- ALL- Meet your summer org at your dedicated training zone- Fireside Chart
08:45PM- GLADIATORS BG- Load Buses- Back to the Residence Inn
08:55PM- LIONS + CZ- Load Buses- Back to the Residence Inn
US- self-drive
09:01PM- ALL Back to the Hotel- Dinner by Room- Prepare lunch for tomorrow & - Bed Time (09:59PM)
WEDNESDAY 3rd JUNE
IMPORTANT NOTES:
Today is an additional training day focused on refining the skills and knowledge you’ve gained this week, ensuring you're fully prepared for a successful summer. The training will now be held at the COMPANY HQ, located at the top of the road.
PRACTICE FOCUS: Full Cycles + Manager’s Doors
PURPOSE & VALUES
At The Southwestern Family of Companies, our mission is to be the best organization in the world at helping people develop the skills and character they need to achieve their goals in life. As part of that pursuit, we believe in:
21. A sense of urgency accompanies everyone whoever accomplished anything great. Decide to make something happen today. Today is the day, and now is the time.
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
08:30AM- ALL- Leave the Hotel to the Company Headquarter- RUN THAT HILL LIKE THOUSANDS OF STUDENTS DID BEFORE YOU!
09:00AM-ALL- Meet your summer org at your dedicated training zone- Summer OLs to communicate the day practice plan
09:30AM- ALL- Pair Up Demo
10:30AM- ALL- Pair Up Demo
11:30AM- ALL- Pair Up Demo
12:30AM- ALL- Lunch- Pair Up Demo
12:30AM- OLs only- Meet with your DSMs (Vasil's office)
01:30PM- ALL- Pair Up Demo
02:30PM- ALL- Pair Up Demo
03:30PM- ALL- Door Exercise
05:00PM- ALL- Cross the Line
06:00PM- ALL- Meet your summer org at your dedicated training zone- Find out where and with whom you’ll be living, and review the
organization's business plan.
08:00PM- ALL- Back to the Hotel- Pack up for an early start tomorrow- Dinner by Room- Bed Time (09:59PM)
THURSDAY 4th JUNE
IMPORTANT NOTES:
Today is dedicated to you and your summer organization as you travel to your assigned sales territory, following the detailed plan your Summer OL presented last evening. While we all expect things to go according to plan, remember that traveling across the U.S. can come with unexpected surprises. Just like throughout the summer, stay calm, energized, and keep a positive attitude. Your summer adventure starts now!
06:59AM- ALL- Rise and Shine- Breakfast at Hotel
08:00AM- ALL- Regroup per org and prepare to leave to your sales territory according to plan
Global Headquarter
2451 Atrium Way- Nashville TN 37214 USA
International Offices
10 Akademik Stefan Mladenov str, 1700 Sofia, Bulgaria
Veveri 9, Brno, 60200 Czech Republic
